SWOT ANALYSIS – A STRATEGY FOR PLANNING
A Strategy for Planning
Jesus once said something very important about planning:
“For which of you, intending to build a tower, does not sit down first and count the cost, whether he may have enough to finish it; lest perhaps, after he has laid the foundation and is not able to finish, all those seeing begin
to mock him” (Luk 14:28-29).
The truth is that we have to make decisions on a daily basis. Sometimes these decisions are more serious than others. When we are faced with making “big” decisions it
really helps to as Jesus said, “count the costs”, and to form a plan.
In the world a business there is a strategy for this known as a SWOT analysis. It calls for us to view our potential plans or circumstances in the context of their:
The Strengths and Weakness are viewed from within, and the Opportunities and Threats are viewed from without. In terms of personal development an example would look like this:
What are the strengths with me?
What are the weaknesses with me?
What are the opportunities around me?
What are the threats around me?
Many people think that they know this stuff about themselves –often thinking that this process is not necessary. However, the truth is that we are
usually most blind to our own blind spots. Establishing this
information will do amazing things to improve our abilities to make
decisions. This happens by helping us to put into perspective the
“costs” involved the directions we may take with our lives. Without
such information we are only left to make decisions based on intuition,
and lacking clarity about our overall purposes.
SWOT Analysis review in perspective of organizational decision making:
* Strengths: attributes of the person or company that are helpful to achieving the objective.
* Weaknesses: attributes of the person or company that are harmful to achieving the objective.
* Opportunities: external conditions that are helpful to achieving the objective.
* Threats: external conditions which could do damage to the objective.
This is not only a good business tool, but useful in a personal sense. A person evaluating their spiritual life can use this. What strengths
do I have that keep me strong in my walk?
What are my weaknesses that hold me back from a good relationship with God?
What opportunities come my way to grow, learn and meet other Christians?
What threats are there that will get in the way of my spirituality?
As a leader, you can also analysis your role with this method.?
1) How can people use SWOT Analysis in their personal, spiritual, or leadership persona’s?
2) Why is it important to remember that the Strengths and Weaknesses are to come from an "internal" evaluation of the individual or organization?
3) Why is it important to remember that the Opportunities and Threats are to come from an "external" evaluation of the individual or organization?
4) How can an individual benefit form making personal decisions using the SWOT Analysis?
5) How can an SWOT Analysis assist in helping an organization make decisions?